Julia Chafé is built around color, personality, and pieces that feel special the second you put them on. Previously known as Jewels with Jules, the brand had an outdated identity and a functional but fragmented website. We rebranded the business as Julia Chafé and developed the design, identity, messaging, website strategy, development & launch support. The result was an elevated, colorful and accessible luxury brand which provided Julia with a polished platform to connect with her 1.2 million followers.