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One of our favorite parts of building a brand is figuring out what its visual world actually looks like. For some brands, that means custom illustrations. We’ve used them across packaging, websites, social, and campaigns to add personality, e
September was a reminder that the work adds up! The ideas you keep refining, the small decisions you make, the things you test, and the projects you spend months working on eventually start showing up somewhere. On a shelf. In the numbers. In a fin
ChatGPT vs. a designer who has opinions, references, taste, and approximately 47 tabs open. Same brief. Very different results. 😭 Whose side are you on?
August was a reminder that slowing down doesn’t mean you’re falling behind. Sometimes you need a quieter month to think, reset, and make space for what’s next. And when you give yourself that room, you often come back with more cla
Proof that email don’t have to be boring. Some of our favorite designs sitting in your inbox looking way too good 💌 For this one, we used torn notebook blocks, typewriter-style text, and gingham straight from the brand world to make a more ed
Never really thought about how much growing up in two different cultures affected the way I see and create things. A lot of what I’m drawn to, and even the way I approach ideas, makes a lot more sense now. Turns out I’ve been translating
In this world of AI, we need more character 💅
This direction didn’t make it to the final packaging, but we had way too much fun creating it to keep it hidden. The four hands coming in from each direction represent different generations passing down recipes, traditions, and memories. From

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